About Our Company
About Us
Specialising in independent accommodation, holiday parks, hotels, and motels, we work remotely to support your business wherever you’re located. Our expertise in interpreting data, combined with a highly flexible approach, empowers your business to drive revenue, optimise yield, enhance operations, and elevate your marketing.
We partner closely with you, leveraging your unique data to uncover opportunities for higher revenue, more direct bookings, and enhanced profitability. By streamlining your rate plans, digital platforms, improving channel distribution, and automating key PMS processes, we craft targeted strategies that deliver measurable results and sustainable growth.
Get in touch today to discuss how our expert consultants can provide tailored solutions to drive your business forward. Our dedicated team is ready to assist with any inquiries and ensure your consulting needs are met.
Our team is headed up by Jo Keown - a Tourism Guru!
Jo Keown has almost 30 years’ experience in Tourism and Hospitality, after completing a Degree in Secondary Education she developed her love of the travel industry after extensively travelling the world. Returning to Australia her tourism career commenced as a retail Travel Agent, moving into tertiary education as the Victorian AFTA Travel College Manager and then later at William Angliss Institute where she managed and lectured in marketing and business in both the Tourism and Hospitality departments.
After successfully completing her Master in Marketing (majoring in consumer behaviour & tourism), she landed a position as Park Support and Quality Manager at BIG4 Holiday Parks National Support Office where she supported over 90 Holiday Parks across Australia with brand and local area marketing. Seeing a need to train caravan parks to market themselves across an ever-increasing digital marketplace she decided to open her own business and spent 3.5 years at BIG4 Gold Coast initially as their marketing manager, then incorporating revenue management and systems project manager. Jo now works with over 50 independent accommodation businesses, helping them to grow revenue.
Jo is a great belover in side hustles and also lectures in Digital Marketing Strategies at RMIT (where she has been awarded and Southern Cross Universities, sharing her extensive expertise with the next generation of marketers.
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