Meet Jo Keown – Tourism Strategist, Revenue Expert & Keynote Speaker

With nearly three decades of experience across tourism, hospitality, and education, Jo Keown has built a reputation as one of Australia’s most dynamic voices in the accommodation and visitor economy.

Jo’s journey began with a love of travel that took her around the globe before returning home to launch a career that has spanned retail travel, tertiary education, national tourism leadership, and entrepreneurial success. From managing the Victorian AFTA Travel College and lecturing at William Angliss Institute, to leading brand and business development for over 90 holiday parks in her role as Park Support & Quality Manager at BIG4 Holiday Parks of Australia, Jo has consistently been at the forefront of shaping tourism strategy.

Holding a Master of Marketing with a focus on consumer behaviour and tourism, Jo went on to pioneer revenue and digital marketing practices in the holiday park sector. She spent 3.5 years at BIG4 Gold Coast Holiday Park leading marketing, revenue, and systems transformation before founding her own consultancy, Revenue Creatures, which today supports more than 50 independent accommodation businesses across Australia in building sustainable revenue growth.

Beyond her consulting work, Jo is also an award-winning lecturer, teaching Digital Marketing Strategy at RMIT and Southern Cross University, where she equips the next generation of marketers with the tools to thrive in a constantly evolving digital landscape.

As a keynote speaker, Jo brings energy, insight, and real-world expertise to every stage she steps onto. Her presentations inspire audiences with practical strategies, sharp industry insights, and a passion for helping tourism operators and marketers adapt, innovate, and grow.