Revenue Management Proposal

Thank you for your interest in our Revenue Management Services.

We’ve outlined our standard packages below, however, our expert consultants can provide tailored solutions to drive your business forward. Our dedicated team is ready to assist with any inquiries and ensure your business needs are met.

Get in touch today..

Are you interested in increasing your revenue by 35% in your first year?*

Specialising in independent accommodation, holiday parks, hotels, and motels, we work remotely to support your business wherever you’re located. Our expertise in interpreting data, combined with a highly flexible approach, empowers your business to drive revenue, optimise yield, enhance operations, and elevate your marketing.

We partner closely with you, leveraging your unique data to uncover opportunities for higher revenue, more direct bookings, and enhanced profitability. By streamlining your rate plans, digital platforms improving channel distribution, and automating key PMS processes, we craft targeted strategies that deliver measurable results and sustainable growth.

Choose any of our Revenue Management options individually or combine all three for maximum impact.

Unlock your property's full potential with our comprehensive audit. Revenue Creatures will meticulously evaluate your current revenue, yield, and channel distribution setup. Our detailed analysis will identify actionable tactics designed to boost your revenue, enhance yield, and optimise distribution strategies. This audit provides a strategic blueprint, empowering your property to implement effective changes that drive financial success.

COST: $1550 + GST per property

1.Audit of existing revenue management and distribution strategy

2.Rate and revenue management - Rate set up for success and distribution strategy

Set your property up for long-term success with our expert rate and revenue management services. We'll access your PMS to analyse your current rate setup and performance, then develop a tailored revenue, yield, and distribution strategy for the next 12-18 months. Upon approval, our team will implement the strategy, ensuring your rates are optimised and channel distribution is effectively managed. This leads to increased revenue, reduced operational costs, and lower wage expenses.

COST FROM: $2,500 + GST per property (dependent on number of categories, rate periods and rate types required)

Maximise your revenue with ongoing support from our Virtual Revenue Manager. In addition to digital marketing, Revenue Creatures provides monthly management of your revenue strategy and yield within your PMS. Our service includes regular communication, rate adjustments, setting up specials, and weekly revenue meetings. We tailor our approach to your specific needs, ensuring dynamic pricing, seasonality adjustments, and strategic channel management strategies suit your property and the outcome you are seeking.

Included Tasks:

  • Regular communication with managers/owners/staff

  • Rate adjustments and special setups

  • Weekly 30-minute revenue meetings

  • Monthly Newbook/RMS templated reporting

  • Daily yield management (rate adjustments and MLOS based on demand/pace)

Strategic Tactics:

  • CTA/CTD adjustments

  • Stop sells management

  • MLOS management

  • Dynamic pricing adjustments

  • Seasonality rate adjustments

  • Rate structure optimisation

  • Special offers setup

  • Channel management

  • Distribution strategy optimisation

By partnering with Revenue Creatures, you’ll not only see increased revenue but also significant savings in commission, operational and wage costs. Let us help you achieve financial growth and operational efficiency for your property.

COST: $1260 + GST per month *

*CPI will be applied on the 30th June each year

3.Revenue and yield management - Virtual revenue manager

Contact us for more information

TECHNICAL LIMITATIONS DISCLAIMER

While Revenue Creatures is committed to providing high-quality digital marketing services, certain technical factors beyond our control may impact the execution of services. These include, but are not limited to:

• Third-Party Platform Restrictions: Issues such as the inability to link Facebook and Instagram accounts, restrictions or downtime on Meta Suite, or limitations imposed by third-party platforms.

• Website Functionality: Challenges related to the client's website platform, such as access limitations,

outdated systems, or compatibility issues.

• Unforeseen Technical Issues: Situations like account suspension, API changes, or outages on advertising platforms (e.g., Google Ads, Facebook Ads).

 In such cases, we will:

• Promptly notify the client of the issue and propose alternative solutions or workarounds.

• Collaborate with the client's technical support team or third-party providers as needed.

• Suspend or adjust services temporarily if the issue cannot be resolved within a reasonable timeframe.

Responsibility for Resolution:

• Any costs or delays arising from resolving technical issues will be discussed with the client.

• Access to accounts, platforms, or support teams is the client's responsibility to ensure smooth operation.

Unforeseen technical challenges:

Rates are subject to adjustment in the event of unforeseen technical challenges – charged on an itemised per hour basis. For example, when swapping PMS or revenue software systems and there is a connectivity issue that require trouble shooting.

Possible common issues are listed below but not limited to

  • 3rd Party connectivity or set up issues

  • Integration with 3rd party channels

  • RMS edm set up, dns connection issues, server issues

  • Google analytics access

  • Google analytics set up

  • Google tagging

  • 3rd party channel manager misfire

COST: Approx $500-$2500 + GST per property

* Subject to adjustment in the event of unforeseen technical challenges – charged on an itemised per hour basis. For example, when setting up the edm module in RMS your DNS settings do not validate, and several attempts are required then an additional hourly cost maybe charged.

 

Possible common issues are listed below but not limited to

  • Website instability

  • Website Social card plug in (possible extra cost as plug in for website)

  • RMS edm set up, dns connection issues, server issues

  • Meta connection issues

  • Instagram Account centre log in issues

  • Business Facebook access issues

  • Google analytics access

  • Google analytics set up

  • Google tagging

  • 3rd party channel manager misfire

COST: Approx $500-$2500 + GST per property

One-Off set up fee of all platforms ‘may be’ applied.

Our Partners

We’re proud to work with partners within the industry such as:

  • IDeas

  • Room Price Genie

  • Siteminder

  • Newbook

  • RMS

  • Amadeus suite (Ihotelier, GDS, GMS)

  • Booking.com

  • Expedia

  • Bookeasy

  • Lighthouse

Who will be managing your account?

Joanne Keown, Director of Revenue Creatures, brings almost 15 years of dedicated expertise in revenue management and strategic marketing within the caravan and camping industry. Holding a master’s degree in marketing, Joanne combines analytical rigor with deep operational understanding, specialising in revenue growth strategies tailored specifically for caravan parks and accommodation providers. She actively stays ahead in revenue optimisation and digital marketing trends, sharing her insights as a lecturer in Digital Marketing Strategy at RMIT, where she educates senior industry professionals.

Joanne’s extensive experience has consistently delivered measurable revenue growth:

  • BIG4 Holiday Parks (4 years): Developed and implemented targeted revenue and local area marketing strategies, enhancing revenue streams across Australia’s premier holiday park network.

  • BIG4 Gold Coast Holiday Park – Marketing & Revenue Manager (2 years): Pioneered integrated revenue management strategies, successfully maximising yield, occupancy, and overall revenue performance.

  • BIG4 Gold Coast Holiday Park – Marketing Manager (2 years): Strategically positioned the park for increased profitability by aligning marketing initiatives with revenue objectives.

  • Director of Tourism Creatures (4 years): Delivered specialised revenue management consulting services to parks nationwide, significantly improving profitability through tailored revenue strategies and market-driven pricing.

  • Director of Revenue Creatures (1.5 years): Delivered specialised revenue management consulting services to parks nationwide, significantly improving profitability through tailored revenue strategies and market-driven pricing.

  • Vice President Caravanning Tasmania (2 years): Provided strategic revenue-focused insights, supporting industry growth and advocating for effective revenue management practices across Tasmania's vibrant caravanning sector.

 

Recognised for her strategic clarity and hands-on revenue expertise, Joanne excels in optimising revenue systems and processes, strategically leveraging digital channels and market intelligence to drive direct bookings, improve yield, and deliver sustained profitability. Her collaborative, results-driven approach ensures businesses maximise their revenue potential through targeted revenue management initiatives.

Caravan and Camping Industry Revenue Management Experience

Have Questions? Contact Us

Contact us for more information

EMAIL: jo@TheTourismCollab.com.au

PHONE: +61400987091

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